Marketing project with a Scottish company

A company involved in renewable energy own a specialist computer model which is used to identify the location of commercially viable hydropower sites in Scotland. They are actively seeking overseas partner organisations for collaboration. This student project will focus on the development of a marketing strategy to have the computer model adopted in another country on a commercial basis.

This project represents an opportunity to gain an insight into the working environment of an energy company
and to gain real experience of the design and implementation of a marketing plan. You can also develop an insight into renewable energy and hydro power specifically.

The main focus of the project will be for you to:

Identify an appropriate country(s) of interest
Identify possible classes of channel partners, then specific organisations
Devise an engagement strategy
Engage with overseas organisations to explore their potential interest
There may also be the opportunity to participate with the Company in scoping of in-country projects and
negotiation of contracts.

For further information contact: Elaine.E.Wilson@glasgow.ac.uk

Or follow the Workplace Experience link on the AGCAS Scotland website.